Business Blogging with the Online Marketing Trinity

by Kevin

This post will really hit on a few important areas in your online business; online presence, social presence, and traffic. We will cover the basics needed to get started and how to implement the most effective methods to produce the greatest results.

Let’s start with the three cornerstone ingredients for marketing your online business.

I call it the Online Marketing Trinity, which I derived from the “Holy Trinity” in Cajun and Creole cooking. The Holy Trinity consists of onions, bell peppers, and celery. The Online Marketing Trinity consists of:

Online Marketing Trinity


  1.  Content Marketing- Great content that is informative and helpful, on a topic or niche that you are passionate about. In our business, everything starts with great content… always.  My best advice here would be to give that great content away for free. It will benefit you most in the long run… you’ll see why.
  2. Attraction Marketing- By creating great content that educates your readers and solves their problems, they will want to read more of your content, share your content, and will want to find out more about you and what you do. (note: an opt-in form for your newsletter is a great way for your readers to get more of your content in an organized manner)
  3. Relationship Marketing- The best way to create business relationships is through engagement. Engagement through your newsletter, comment boxes, and social media are the main ways to converse with your readers. Social media sites like Facebook, Youtube, Twitter, Linkedin, and Google+, all linking back to your blog, are probably the most effective ways to engage your readers and create that relationship.

So, we have the Online Marketing Trinity defined, now let’s get clear on what you are going to use your blog for and what your strategy with social media should be.


 Your Blog: The Basics

Your blog should have these basic elements covered for success:

  • Great content that informs and solves problems
  • An opt-in form or a link to a landing page opt-in form (we will go deeper into this at a later date, we are just covering the basics for now)
  • An “About Me” page- Tell your readers about yourself and why you got started in your online business.
  • Share buttons- If your content is good, your readers will share your content to their friends and followers through the share buttons on your website. Make it easy for them to share it… these plugins will help do the trick- Digg Digg, and Sexy Bookmarks Social Sharing is very powerful and we want to encourage it as much as we can.
  • Easy to find Comment Section– I read a lot of blogs and it amazes me how difficult it is to find the comment section in some of them. Many times I have wanted to leave a comment on a great post and I simply can’t find the comment box, so I leave.  Don’t let this be you. If the comment section in your blog theme is hard to find, change the theme. There are thousands of great free blog themes available… no excuses 😉  If someone takes the time to read your content and wants to comment on it, make it easy for them to do so… comments are precious and should be treated as such.


That’s the basics needed to start a business blog. Add other features after you have this covered. To put your WordPress blog on steroids and learn about all the best plugins, go check out Kim Castleberry’s awesome blog at

Your blog is the home for your great content, the place where people can find out more about you, and the place where they can find out how to work with you. In the next post, I’ll talk about how to use social media to bring traffic to your blog. Until then…

All the best,




p.s. I would love for you to share this post if you find it informative and helpful :) many thanks!



{ 31 comments… read them below or add one }

Marquita Herald August 8, 2011 at 2:58 pm

Good outline Kevin … so many people get confused and overwhelmed when they first start out but you’ve provided a solid list of what it takes to get started. Thanks for the inspiration!


Kevin August 8, 2011 at 8:39 pm

Hi Marquita,

Thank you! You’re absolutely right about people getting confused when first starting out… That’s why most of my content is written with that person in mind.

Thanks for the comment :)


Jim Talbott August 8, 2011 at 9:26 pm

Hi Kevin ~ It never hurts me to read these requirements for a viable blog over and over. Many times as I get to posting on my own blog I either forget something or leave something out. So it is reminders like yours here that help me to make sure that I am attending to everything each time that I post.

I love your analogy with the trinity and the visual of salad that I get. I love a good salad just as much as making sure that all the right ingredients are included in blogs.



Kevin August 10, 2011 at 1:41 pm

Hey Jim,

Thanks for the comment… glad you liked it!


Raena Lynn August 9, 2011 at 3:57 pm

Hi Kevin,

You outlined the online marketing trinity as:

1. Content Marketing
2. Attraction Marketing
3. Relationship Marketing

I agree that all three of these are the perfect mix for inline marketing. All three of them must be developed in order to create success. The old days of “advertisement” an “selling” do not work as effectively anymore. Our society is bombarded with advertisement, and people seek out others they trust before they buy offline and the same thing is happening online. You must provide high value, rich information, solution oriented content marketing. You must have a belief and understanding of attraction marketing (it’s a beautiful thing), and you must build relationships. It takes a lot of hard work, yet it is a very satisfying business.

If a marketer is engaged in all three of these methods and have the determination to forge ahead and not quit through challenges, this is the perfect recipe for success

You also listed 5 basic elements of a blog. For a beginner, this is great information. I agree that sometimes, even established blogs do not have these 5 fundamentally important items in their blogs. Of the five elements, the most important in my opinion is great content…quality engagement.

• Great content
• An opt-in form
• An “About Me” page-
• Share buttons-
• Easy to find Comment Section

Thank you for your informative article:
Raena Lynn


Kevin August 10, 2011 at 1:53 pm

Hi Raena,

I’m glad you are right there with me on this.
Good point about having a belief in attraction marketing… I like that a lot.

Thanks for the great comment! :)


Dewane Mutunga August 14, 2011 at 9:34 pm


The trinity is dead on! great content and an effective engagement strategy will take you to the online promise land. The opt in form is my best friend! Great Tips!


Kevin August 30, 2011 at 9:31 pm

Hey Dewane,

“The opt in form is my best friend” I like that!
Good point about strategy… having a strategy and executing it is better than about 90% of the people out there, I bet.
Thanks for the comment!


Jenna August 16, 2011 at 4:35 pm

That is a great basic overview about the important components of a business blog!

One statement you snuck in there that is super important I think “now let’s get clear on what you are going to use your blog for.” This is HUGE. So many business owners I work with (ok, and I’ve been VERY guilty of this too) just put a blog up because everyone tells them they need a blog; but they really have no idea why they are blogging. This is key to really making an impact and engagement with your audience.

Great job!


Kevin August 30, 2011 at 9:35 pm

Hey Jenna,

Thanks for emphasizing that because it really is important. This is such common practice with blogs and social media accounts, and then people wonder why they don’t have any trafffic? If someone doesn’t enjoy writing then they should do a video blog, or just concentrate on engagement through social media… there is a fit for everyone.

Thanks again for bringing that up!
All the best,


Julieanne van Zyl August 17, 2011 at 7:08 am

Hi Kevin, I’m really surprised too, at the number of blogs who’s comment section is hard to find. Also, some blog templates make it difficult to read the “rest of the post”. Most put the little “read the rest” link, but there are a few where you have to click on the title of the post to see the whole post. I just installed a blog theme like that myself – most blog owners probably don’t realize it’s like that.

All the other things you mention are definitely essential Kevin, thanks for your post! Regards from Julieanne


Kevin August 30, 2011 at 9:38 pm

Hi Julieanne,

Thanks for joining with me on this point!
I was getting worried… I know that some of the bloggers reading this have these hard to find comment sections, but I had to say it. Hope i didn’t offend anyone 😉

Thanks for stopping by Julieanne!


Theuns August 23, 2011 at 1:20 pm

Hi Kevin

It is jusr amazing how things work out , I am on the point to buy my self
a new word press blog were i am going to pick my blog and theme my self.

And then i just get a phone call today off a lady that want me to help her
daughter to make money on line and you help me a lot with your blog.

Thanks also for your Comment on my Blog this week.

Best Regards


Kevin August 30, 2011 at 9:40 pm

Hi Theuns,

I’ve been over at your blog and you know how these laws work 😉 Hope everything went well with your new prospect! Glad I could help!

All the best,


Bryan McHeyzer August 23, 2011 at 9:11 pm

Hi Kevin,
Found your blog thanks to TSA.

The Trinity … love it … always been told good things come in three :-)
You have mentioned some good points..
some of us …not being writers ….do have to work on our skills at presenting content.

Thanks for sharing


Kevin August 30, 2011 at 9:45 pm

Hey Bryan,

I know I don’t mention it much in my blog, because i love to write, but there are so many other ways to get your content out there… video is huge among other mediums. The important thing is to do what is comfortable for you.

Best of luck!


Eldon Beard August 23, 2011 at 10:34 pm

Hello Kevin, you’ve covered the basics of a successful blog well. Having clear content with an easy to understand purpose is critical. Write directly to your target market – that’s the key. All the other factors (layout, opt-in, share buttons, etc) are very important as well, but content drives it all.


Kevin August 30, 2011 at 9:47 pm

Hi Eldon,

I’m glad the point that content is the most important thing was not lost here.

Thanks for the comment :)


Teach Jim August 24, 2011 at 11:54 pm

Great to see the balance between the content and the customer. Creating the relationship by the invitation to opt-in is powerful. Carrying the relationship on through service is strong. Thank you for keeping content king as it meets the needs of your “contacts” and “customers”.

So many put out the content that is out of context and pushes only to pull people down a path. Your suggestions keep the required balance for each online marketer.

Thank you.


Kevin August 30, 2011 at 9:51 pm

Hi Jim,

That’s a very interesting point you made. Context really is something to make sure you are on the right track with. Being clear on what your message is and who your customer is will lead you down the right path.

Thanks for stopping by Jim!


Kevin DeRoo August 25, 2011 at 3:48 pm

Hey Kevin,

You’re absolutely right to point out the benefits of creating great valuable content and making it as easy as possible for your guests to interact with you including easy to access “share” buttons and a clearly visible comment section.

As you can see, I found your comment section just fine!

Thanks for sharing this valuable free content!



Kevin August 30, 2011 at 9:52 pm

Hey Kevin,

Glad you found the comment section!
You’re very welcome for the free content!
thanks for the comment :)


Tony Tate@Business Building August 26, 2011 at 6:31 am

Thanks for the guide! In online business, you should have to have a great plan and follow each steps as this is important to be successful in this type of business. And one of the most vital part in internet marketing business is to have a valuable content for your blog. Readers are more particular into the content as that’s where they’re getting whether it’s beneficial for them or not. In other words, that’s your basis on getting more sales.


Kevin August 30, 2011 at 9:55 pm

Hey Tony,

Well said… couldn’t agree more!
Valuable content surely is vital. Look to always add value.

Thanks for stopping by!


Shane Lavender September 5, 2011 at 8:09 pm

As I am in the process of setting up a blog, this was a great article for me. Good guidelines for me to follow.
Thanks so much,


Donna Merrill September 8, 2011 at 1:21 pm

Hi Kevin, You have made a great outline for people who are just beginning or are setting up their blogs all wrong. I liked the way you explained things in steps. Very easy for people to understand. I cannot believe that people STILL set up blogs as sales pages. Uggg!
When following the above steps, your blog will be successful because of the social aspects and the layout. I like simplicity. I want to read a blog, know where to comment, and have things in order to syndicate without searching for buttons.
Thanks again Kevin, I need to spread some love to this post. So many newbies need this information.
Donna Merrill


John Gaydon September 23, 2011 at 11:25 am

Hi Kevin,

Very neatly put. These are essentials to getting a blog up and running.
Of course traffic is the number one issue. A great blog is no good if no one sees it. I find you need lots of ways to get people to read your stuff to get traction. Traffic lifts your SEO as well.


Willena Flewelling September 28, 2011 at 2:01 am

You’ve simplified it beautifully with your list, Ken. This is the foundation, the structure that everything else will be built upon and around. Nice refresher for a not-so-newbie too. Thanks! :)

Willena Flewelling


Joanne Massey-Dean October 8, 2011 at 8:46 pm

Thank-you for this. I am fairly new to blogging and appreciate the suggestions. I know I need to get an opt in section, just working on it now. Look forward to the next post


Steve Nicholas November 2, 2011 at 3:21 am

Great post, Kevin! I really appreciate the way that you went with content first. All of the three are related, but if you don’t have good content, you won’t attract anyone.


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